ANDREA FOSTER

Sr. UX Designer and Team Lead

State Farm - Atlanta, GA - March 2015 to May 2019

Led the digital transformation for State Farm Claims products, native mobile apps, and internal associate tools, receiving 3 design patents for innovative features on self-service tools.

•  Worked from concept to market on the Vehicle Damage Estimate tool, saving $50 million+ annually in claims processing costs. Leveraged optical recognition technology and machine learning to enable customers to capture vehicle damage from their own mobile device, avoid time-consuming in-person estimates, and receive instant funds for repairs.

•  Created the mobile workflow and user interface for State Farm’s mobile Emergency Roadside Service, resulting in reduced call center costs, while providing faster and easier help for customers in high stress, non-life threatening situations.

•  Redesigned internal company mobile apps used by claim adjusters during on-site visits. Streamlined tedious claims processing, eliminated extra tools and devices, and simplified the damage estimation process for adjusters on the road.

•  Designed both the first self-service car rental workflow and repair shop assistant on Statefarm.com, enabling customers to seamlessly reserve rental vehicles after submitting an accident claim, find the highest rated and best-value repair shops, and schedule pick up and drop off of rentals and damaged vehicles. Resulted in online convenience for customers and reduced callcenter costs for State Farm.

•  Built interactive and paper prototypes for regular cadence of usability testing on all initiatives.Partnered closely with research teams to develop test plans and analyze feedback. Observed live testing and collaborated with moderators to provide quick, iterative changes on the fly.

UX Designer

Cox Media Group Technology - Atlanta, GA - February 2012 to March 2015

Produced user-centeredweb, mobile and native app designs for 110+ media outlets, resulting in 2.45billion desktop page views and 1.32 billion mobile and app page views in 2013.

‍•  Lead redesign initiative for 4 major newspaper websites, deliveringpremium, subscription-based sites built on responsive frameworks and met earlyacquisition goals of 200,000 registered subscribers during initial roll out.

•  Conducted usability sessions, baseline studies, and guerrilla tests, resulting in data-driven design decisions for new and existing products.Maintained metrics on website performance and end-user satisfaction, from daily page clicks to annual SUS scores.

•  Awarded a seat at Cox’s 2014 Innovation Summit, an annual event used to teach other company departments the principles of human-centered design, brainstorming methods and rapid prototyping.

UX Lead

LeaseQuery - Atlanta, GA - May 2019 to January 2021

Established the User Experience department and served as the first UX designer at LeaseQuery, a cloud-based B2B accountingSAAS start up. Introduced human centered design to leadership and developed UX processes for agile development teams. Hired and mentored additional UX practitioners and established cross-functional relationships throughout the company.

•  Collaborated with customer success and engineering teams to simplify complex workflows for data-heavy accounting tools, resulting in LeaseQuery’s 2020 5-star Capterra review.

•  Designed and launched LeaseGuru,a new cloud-based B2B accounting product aimed at smaller businesses that were less familiar with accounting. This product was recognized on AccountingToday’s 2020 Top New Products List.

Lead UX Designer

Amazon / Fabric.com - Atlanta, GA - Feb 2021 to Jan 2023

Owned the end-to-end user experience for Fabric.com and its integration into Amazon.com.

•  Improved the customer journey on product listing and detail pages, using A/B tests, qualitative studies, and customer feedback sessions to deeper understand customer barriers and validate design solutions.
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•  Developed road map in collaboration with product management and engineering to improve accessibility and achieve ADA WCAG 2.1 AA compliance. Supported development to remediate nearly 200 accessibility violations along the critical purchasing path.

•  Redesigned the Inventory Replenishment tool for warehouse operations, estimated to save $700,000 annually by improving inventory count, placement and other logistics. Collaborated with operations team to understand pain points and limitations for both warehouse management software and handheld scanners.

Interactive Designer

Definition 6 - Atlanta, GA - January 2010 to February 2012

Designed end-to-ende-commerce, B2B, B2C and mobile websites, social applications, and email campaignsfor clients, including Coca-Cola, Mitsubishi, Travelport and NBC Universal.Awards included OMMA Award Best Website Design, Stevie Award, IAC Best of Show,Gold AME, Stevie Award Marketing Campaign of the Year, Webby People’s Voice,and Webby Best Marketing Campaign.

Innovation Design Consultant

Kimberly-Clark Corporation - Roswell, GA - March 2005 to December 2009

Produced rapid prototypes of conceptual products for Research and Development lab. Collaborated with Industrial Designers and Creative Directors to create and deliver consumer facing product and package design solutions.

Sr. Director, UX Design

FTI Consulting - Remote - January 2023 - Present

Established the User Experience practice on the Data & Analytics Software Solutions team, serving as the team's sole UX advocate and owning end-to-end design (research, UI, prototyping, usability testing) for rapid web applications supporting litigation, compliance, and financial remediation engagements. Grew the UX Taskforce into an active hub for training and hands-on project opportunities, including
a UX support channel, annual workshops, and ongoing brownbag talks. Manage direct reports and provide training and mentorship across the team.
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•  Led end-to-end UX redesign of Hilton's global Sales Incentive Plan tool, modernizing the UI and improving usability as part of a platform migration from Angular to React. Grounded decisions in primary research, including a dozen international user interviews. Following strong adoption, Hilton commissioned the design and delivery of a companion bonus tool as a follow-on engagement.
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•  Directed UX strategy for an enterprise AI/RAG document analysis platform, embedding usability into a product built without it. Stakeholder and user research uncovered confusing processes that led to task abandonment or hour-long setup times; delivered a guided workflow with intuitive steps, simplified notifications, and improved feature discoverability, validated through a functional React/TypeScript prototype built independently using AI-assisted development.
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•  Supported the U.S. Department of Justice's resolution of its landmark two-decade RICO litigation against major tobacco companies by designing the mobile field-auditing platform used to inspect court-mandated corrective health warning signage across 300,000+ retail locations nationwide.
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•  Spearheaded the UX strategy behind a pivot from a single-client sales incentive platform to a sellable, highly customizable white-label SaaS product. Took it from concept to MVP in 3 months, delivering 3 role-based dashboards for tracking sales, payouts, and performance across individual, team, and regional views.
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•  Designed case-management and audit-review workflows for federal compliance engagements, including permission-tiered interfaces for a national bank's litigation review platform and an interactive prototype for a Medicare/Medicaid audit-readiness tool.
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•  Conducted WCAG 2.1/2.2 AA accessibility audits for a regulated consumer claims portal with a top-10 U.S. bank, authoring Accessibility Conformance Reports (VPATs) across two audit cycles that documented compliance gaps and drove developer remediation stories, bringing the platform from to full conformance in 2023, and from 80% to full conformance again in 2025.